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Yudi Sutarso

 
 
 Yudi Sutarso
  Associate Professor
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# FORMAL EDUCATION
University
Subject
Year
Under Graduate, 1995
Management
Universitas Jember
(Jember, East Java, Indonesia)
Master Degree, 2003
Management
Universitas Gadjah Mada
(Yogyakarta, Indonesia)
Doctoral Degree, 2017
Management
Universitas Indonesia
(Jakarta, Indonesia)
 
 
# ORGANIZATION EXPERIENCES
EMPLOYER
POSITION HELD
PERIOD
STIE Perbanas Surabaya
Lecturer & Researcher
1994 - present
STIE Perbanas Surabaya
Vice Rector for Student Affairs
2004 - 2006
STIE Perbanas Surabaya
Vice Rector for Cooperation and Student Affairs
2006-  2010
STIE Perbanas Surabaya
Rector (Ketua)
2018 – 2021
Universitas Hayam Wuruk Perbanas
Rector
2021-present
 
 
 
# EXPERTISE
 
Strategic Marketing
 
Marketing Research
 
Research Methodology
 
Statistic
 
 
 
 
 
 
 
 
# ACADEMIC RESEARCH, PUBLICATION AND CONFERENCE
NO
YEAR
AUTHOR
DESCRIPTION
 
1
2000
Yudi Sutarso
E-grocery dan Masa Depan Retail” Jurnal Ekonomi Bisnis dan Akuntansi, 3 (1), 66-77
 
2
2001
Yudi Sutarso
“Pemasaran Hijau Tantangan Praktek Penasaran Abad 21”, Jurnal Ekonomi Bisnis dan Akuntansi, 4 (1), 51.
 
3
2001
Yudi Sutarso
 
4
2002
Yudi Sutarso
“Pemasaran, Pelanggaran Hak Konsumen dan Konsensus Sosial, Jurnal Ekonomi Bisnis dan Akuntansi, 5 (1), 73
 
5
2002
Yudi Sutarso
“Komitmen Organisasi : Tinjauan Teoritis atas Penyebab, Dampak dan Adopsinya bagi Penelitian Relationship Marketing,” Jurnal Ekonomi Bisnis dan Akuntansi, 5 (2), 75-84. (Jurnal Akreditasi).
 
6
2002
Yudi Sutarso & Herizon Chaniago
 ”Implementasi Relationship Marketing bagi Peningkatan Layanan Perguruan Tinggi, Proceeding Seminar Nasional Pasca Sarjana II-2002, Institut Teknologi Sepuluh November Surabaya, A31 –7.
 
7
2002
Yudi Sutarso &
Tatik Suryani
 “ Membangun Komitmen Organisasi melalui Pendekatan Relationship Marketing bagi Peningkatan Daya Saing”, Proceeding Simposium Nasional I APIO, Asosiasi Psikologi Industri dan Organisasi, 156-66.
 
8
2003a
Yudi Sutarso
”Efek Mediasi Komitmen Multidimensional pada Aktivitas Relationship Marketing dan Retensi dalam Organisasi Sosial,” Jurnal Bisnis dan Akuntansi, Vol 5 (1), 82-106 ( Jurnal Akreditasi).
 
9
2003b
Yudi Sutarso
”Kepuasan Pelanggan pada Perguruan Tinggi : Mengukur Kinerja Kualitas dari Perspektif Pelanggan,” Proceeding Seminar Teknik Industri dan Manajemen Produksi III 2003, Institut Teknologi Sepuluh November Surabaya, 77-83.
 
10
2003c
Yudi Sutarso
”Pengaruh Desiminasi Pengetahuan Organisasional dan Komitmen pada Perilaku Ko-produksi dalam Organisasi Kemahasiswaan Ekstrauniversiter,” Proceeding Seminar Nasional Pasca Sarjana III-2003, Institut Teknologi Sepuluh November Surabaya, E61 –7.
 
11
2003
Rizki D. Prasanti, Herizon Chaniago,
Yudi Sutarso
“Pengaruh Relationship Marketing terhadap Kepuasan Pelanggan dalam Industri Jasa Asuransi Jiwa,” Jurnal Ekonomi Bisnis dan Akuntansi, 6 (2), 127-148
 
12
2003
Yudi Sutarso &
 Tatik Suryani
 ”Implementasi Relationship Marketing melalui Word Wide Web pada Perguruan Tinggi di Indonesia,” Proceeding Seminar Nasional Teknik Industri dan Manajemen Produksi III 2003, Institut Teknologi Sepuluh November Surabaya, 69-76.
           
13
2003
Yudi Sutarso &
Djuwari
Service Quality and Customer Satisfaction in Higher Education: Developing Quality Performance from Customer Perspective. Seminar Proceedings on “Quality Assurance in Higher Education Institutions : A Strive Towards Professionalism”,University of Indonesia, December 9-11th 2003
 
14
2003d
Yudi Sutarso
Service Quality in Higher Education: Developing Quality Education through Satisfaction,” dipublikasikan dalam Proceeding National Industrial Engineering Conference, Universitas Surabaya, 219-230.
 
15
2003e
Yudi Sutarso
“Implementasi Relationship Marketing dalam Meningkatkan Komitmen pada Organisasi Kemahasiswaan di Surabaya”, Jurnal Ekonomi Bisnis dan Akuntansi, 6 (2), Desember 2003, 329-344.
 
16
2004
Yudi Sutarso &  Ghazali Rahman
”Persepsi Relationship Marketing, Komitmen Pelanggan dan Loyalitas dalam Pemasaran Jasa Retail” Proceeding National Conference on Business Management, Program Doktor Manajemen Bisnis, Univ. Padjajaran.
 
17
2004
Yudi Sutarso &  Djuwari
Commitment, Retention and Co-operation on Women Lecturer : Phenomena, Measurement and Recommendation” dipresentasikan pada International Symposium on Gender in Sustainable Development, di Yogyakarta.
 
18
2004
Yudi Sutarso
”Kualitas Jasa, Kepuasan Pelanggan dan Respon Perilaku dalam Pendidikan Akuntansi,” Journal Ekonomi Bisnis dan Akuntansi, 7 (2), 1-20.
 
19
2005
Yudi Sutarso
“Orientasi Pasar melalui Internal Marketing dalam Meningkatkan Komitmen Pelanggan Internal”, dipresentasikan dalam The 1st Indonesian Business Management Conference 2005, Kampus Prasetiya Mulya, Jakarta, (Paper ini adalah nominator the best paper dalam koonferensi tersebut dan terpilih sebagai paper diterbitkan dalam Jurnal Manajemen Prasetya Mulya).
 
20
2005
Yudi Sutarso
Kooperasi dan Partisipasi: Peranan Kegiatan Pemasaran dan Komitmen Anggota dalam Organisasi, Simposium Riset Ekonomi II, Ikatan Sarjana Ekonomi Indonesia, 23-24 Nopemeber 2005, Surabaya.
 
21
2005
Yudi Sutarso, Elviana Indiati dan Djuwari
“Service Quality and Customer Satisfaction in Islamic Banking”, dipresentasikan dalam Accounting, Commerce & Finance : The Islamic Pearspective. International Conference VI, Jakarta 29-31 Maret 2005.
 
22
2006
Yudi Sutarso
”Dinamika manajemen pemasaran: mengejar ketertinggalan praktek dan pengkajian akademik di Indonesia,’ Proceeding Konferensi Nasional Mengejar Ketertinggalan Manajemen Bisnis, Prasetiya Mulya Business School, Jakarta.
 
23
2006
Yudi Sutarso &
Noer Anggari
Building Networking on Hair & Beauty Industry: The Effect of Continuity, Individualization, and Personalization on Consumer Commitment, Proceeding 3’rd UBAYA Simposioum on Management, Global Business Networking: Opprtunities to be worldclas Enterprise, Universitas Surabaya, Indonesia.
 
24
2006
Yudi Sutarso,
Herizon Chaniago
Harry Widyantoro
Aktivitas Relationship Marketing : Fenomena dan Pengaruhnya pada Perilaku Keanggotaan dan Komitmen dalam Organisasi, Journal Ekonomi Bisnis dan Akuntansi, 9 (2), 17-32. (Jurnal Terakreditasi)
 
25
2007
Harry Widyantoro &
Yudi Sutarso
Memahami Dinamika Kepuasan Kerja, Komitmen dan Retensi : Studi Pada Pengajar Pendidikan Pra Sekolah, Journal Ekonomi Bisnis dan Akuntansi, 10 (1), 63-81.
 
26
2008
Yudi Sutarso
Mohammad Lutfi
Webblog and University Learning: Experience from Managing Class of Marketing Subject Using Webblog, ASAIHL  International Conference 2008, Sukhothai Thammathirat Open University,  Bangkok, Thailand.
 
27
2008
Yudi Sutarso
Herizon Chaniago
Harry Widyantoro
Aktivitas Relationship Marketing: Operasionalisasi dan Implementasi dalam Organisasi, Seminar Nasional Hasil Penelitian, LPPM Universitas Djuanda, Bogor. ISBN.978-979-18443-0.
 
28
2008
Yudi Sutarso &
Bagus Suminar
The Student Lifestyle of Higher Education: The Implication for Managing Student Activities and Services, Proceeding SEAAIR Conference, Surabaya, Indonesia,
 
29
2009
Yudi Sutarso &
Nanang Shonhaji
Enterpreneur Based Co-Op : Efforts For Building The Networking To Increase University Graduate Competitiveness, Proceeding Konferensi International dalam Menyikapi Krisis Global, Universitas Tanjungpura, Pontiannak.
 
30
2009
Yudi Sutarso &
Nur Farida
Memahami Faktor Manfaat Pelanggan dan Segmen Pasar Jasa Rumah Sakit, Proceding Konferensi Nasinal I : Dampak Country Risk Terhadap Perusahaan di Tinjau dari Aspek Manajemen dan Akuntansi, Universitas Duta Wacana, Yogyakarta.
 
31
2009
Yudi Sutarso
Relationship Marketing on Universities: Challenge of Higher Education in Indonesia, Proceeding International Conference on Higher Education, Durakij Pundit University, Bangkok, Thailand (2009)
 
32
2009
Yudi Sutarso
The Role of Trust and Values in Service Quality-Loyalty Model in Banking Industry, The 4th International Conference on Business and Management Research, Universitas Indonesia, Indonesia. (22-24 November 2009)
 
33
2009
Yudi Sutarso
Putri Mahardika
Rr. Iramani
Pemetaan (segmentasi) Nasabah Perbankan Islam di Surabaya : Hubungan antara Manfaat yang Dicari dan Aspek Demografi. Indonesian Journal of Banking and Finance, 1 (1), pp.1-12.
 
34
2010
Yudi Sutarso &
Arif Suharmadi
E-Survey on Service Quality of University: Promotion of E-Technology Based Services, Proceeding 2010 International Conference on e-Commerce, e-Administration, e-Society, e-Education, and e-Technology (e-CASE & e-Tech 2010), 25-27 January 2010, Macau, China. (Distinguished Paper Award), and published in International Journal of Business and Information, 6 (1), pp.112-133.
 
35
2010
Yudi Sutarso
Basuki Rahmat
Listiana Wahyuningsih
The Role of Bank Branch Facing Global Business : Empiric Study of Perception of Banking Employee in Indonesia, The 1th International Conference on Business and Banking, and CSR-UN Conference, 23-24 February 2010, Surabaya, Indonesia.
 
36
2010
Yudi Sutarso &
Bagus Suminar
Understanding Parent Customer Need,  Implication For Developing University Services Quality,  International Academy of Business and Economics (IABE) Conference di Bangkok, Thailand, pada 4-6 Juni 2010
 
37
2010
Yudi Sutarso
Herizon Chaniago
Harry Widyantoro
Peranan Penggunaan Prinsip Syariah Dan Budaya  Dalam Model Kualitas Jasa-Loyalitas Pada Perbankan Syariah, The Best Paper and The Winner in Lomba Penulisan Ilmiah Seminar at Forum Riset Perbankan Syariah II, by Bank Indonesia.
 
38
2011
Yudi Sutarso
Marketing of Private University Facing Global Economy: Balancing International Standard and Sustainability,  presented on  2011 in The 2011 International Conference on Asia Pacific Business Innovation & Technology Management, Bali, Indonesia on January 23-25, 2011.
 
39
2011
Bagus Suminar
Yudi Sutarso
Benefit Sought in Higher Education: Bases for Establishing Service Quality Standard, presented at International Conference “ Managing Excellence for Emerging Global Paradigm in Business & Technology” July 15-16 2011 at Indore, India.
 
40
2011
Yudi Sutarso
Internal Marketing On Sales Unit: The Effect Of Control And Role Ambiguity On Indonesian Salesperson Performance, presented on  2011 in The 9th International Conference on Multinational Enterprises, College of Business , Chinese Culture University, Taipei, Taiwan, R.O.C. on March 28-30, 2011.
 
41
2011
Yudi Sutarso
Tetty Novianty,
Prameswari Putri Madukara
Factors Influencing to Intention to Buy Extension Brand: Study On Banking Services was presented at BAI 2011 International Conference on Business and Information, Bangkok, Thailand, July 4-6,   2011. (The Best Paper Award)
 
42
2012
Yudi Sutarso
Bagus Suminar
The Shifting of Students’ Benefit Sought in Selecting University in Indonesia: The Efforts to Improve Customer Value,  presented in 2td International Conference on Business and Banking, and CSR-UN Conference, 2-3 February 2012, Bali, Indonesia
 
43
2012
Yudi Sutarso
Relationship Marketing:  Meta-Analysis Of Development And Methodology Classification, presented on the 3rd International Conference On Business And Economic Research (3rd ICBER 2012), 12-13 March 2012,  Bandung.
 
44
2012
Yudi Sutarso, Elly Rustiana, Rizky Amalia Hanum, Gunawan Wibiksono K
Lifestyle Segmentation: The Comparison of Conventional and Islamic Banking Customer in Indonesia, presented at The Summer 2012 International Conference, Korea Distribution Science Association (KODISA), Seoul Korea, 13-16 July 2012, Grant Award from Sajong University.
 
45
2013
Yudi Sutarso
Prijono  Tjiptoherijanto
Tengku Ezni Balqiah
Rizal Edy Halim
 
The Mediating Effects of Customer Value on the Relationship of Co-production and Satisfaction, presented at The China Marketing International Conference 2013,  Xuzhou, Jhiansu, China, 12-15 July 2013.
 
46
2013
Yudi Sutarso1
Prijono  Tjiptoherijanto
Tengku Ezni Balqiah
Rizal Edy Halim
 
Co-creation Activities in Higher Education Services: The Mediating Role of Trust, Proceeding of The Asia Pacific Marketing and Management Conference,  UNIMAS, Kuching, Sarawak, Malaysia, 20 – 22 November 2013, pp.212-221
 
47
2015
Yudi Sutarso
Independent Value Creation :  Concept, Activities and Implications, presented at The 4th International Conference on Management, Finance and Entrepreneurship, Medan, 11-12 April 2015
 
48
2015
Yudi Sutarso
Understanding Customer Co-creation: Grouping, Characteristic and Implication, Proceeding The 1th Annual  International Conference on Multidisciplinary in Management., ICO-NIDA, Bangkok, 30-31 October 2015, ISBN : 978-974-231-888-8,  pp 255-268.
 
49
2016
Yudi Sutarso,
Djoko Budi Setiawan
Independent Value Creation in Bank Customer: Identify the Factors and Their Implications, presented at The 6th Global Business and Finance Research Conference,  Taipei, Taiwan,25-27 October 2016.
 
50
2017
Yudi Sutarso
Prijono  Tjiptoherijanto
Tengku Ezni Balqiah
Rizal Edy Halim
The Role of Co-creation Activities, Trust, and Gender on Higher Education Marketing Performance,  European Research Studies, 20(3A), 825.(Scopus Q1)
 
51
2019
Yudi Sutarso
Prijono  Tjiptoherijanto
Tengku Ezni Balqiah
Rizal Edy Halim
Understanding Customer Co-Creation Activities in Higher Education: Groupings, Characteristics and Implications, Internatinal Journal of Businss and Sociaty, Vol. 20 S1, 2019, 42-56 (Scopus Q3)
 
52
2019
Muhammad Ilham Mandrata, Yudi Sutarso
Pengaruh kegunaan, kesesuaian, keuntungan, motivasi, dan risiko terhadap niat perilaku pada mobile banking Bank Mandiri di Surabaya, Journal Business and Banking, 9 (1), 1-18. (Sinta 3)
 
53
2020
Adinda Ridhia A.N, Yudi Sutarso
Peran kepercayaan, manfaat dan religiusitas dalam meningkatkan niat menggunakan kembali dompet digital, Journal Business and Banking, 10 (2), 181-196. (Sinta 3)
 
54
2021
Maytita Zafira Putri, Yudi Sutarso, Faizatul Hiqmah
Pengaruh Risiko Keamanan, Keuangan dan Sosial terhadap Kepercayaan pada Layanan Mobile Payment Aplikasi Dana, Journal Business and Banking, 11 (1), (Sinta 3)
 
55
2021
Yudi Sutarso, Bachtiar Eka Kaca Sungkana, Dendi Vio Anggriatama, Windi Mega Lavenia
Mediating Role Of Brand, Commitment And Risk On The Relationship Of Mobile Banking Service Quality And Marketing Performance In Indonesia, Journal of Apllied Management, 12 (3), pp.751-765. (Sinta 2)
 
 
56
2021
Mahmudah Enny Widyaningrum, Yudi Sutarso
The Effect of Work Discipline and Work Conflict on Organizational Commitment Meditated by Employee’s Satisfaction during the Covid-19 Pandemic, Review Of International Geographical Education, 11(7), 2295-2306.
 
57
2021
IA Yuana, Y Sutarso
The Effect of Transparency on Brand Loyalty, IPTEK Journal of Proceedings Series, 282-287
 
58
2021
Suprayogo, One Arto Wiro and Sutarso, Yudi
The Role of Co-Creation and Co-Creation Experience on Brand Loyalty of Kredit Multiguna Bank Jatim. In: The 3rd International Conference on Business and Banking Innovations, 6 & 7 March 2021, Surabaya, Indonesia
 
59
2021
Yudi Sutarso
Essential Drivers of Payment Gateway Continuance Intention: The Moderating Role of Usage Rate. Journal of Economics, Business, & Accountancy Ventura, 24(2), 271-283.(Sinta2)
 
60
2021
Maytita Z. Putri,., Yudi Sutarso, & Faizatul Hiqmah.
Pengaruh Risiko Keamanan, Keuangan dan Sosial terhadap Kepercayaan pada Layanan Mobile Payment Aplikasi Dana. Journal of Business and Banking, 11(1), 167-182. (Sinta3)
 
61
2022
Rizal Edy Halim,Shinta Rahmani , Gita Gayatri, Asnan Furinto,  and Yudi Sutarso.
The Effectiveness of Product Sustainability Claims to Mitigate Negative ElectronicWord of Mouth (N-eWOM) , Sustainability, 14(5), 2554-1-18. (Scopus Q1)
 
62
2022
Mahmudah Enny Widyaningrum, Muslichah Erma Widiana, Yudi Sutarso
The Role of Organizational Commitment and Leadership on Performance In Shipping Company, Academy of Strategic Management Journal, 21, (Special Issue 1),  pp 1-13
 
63
2022
Yudi Sutarso
The role of Islamic Religiosity on the Relationship of Risk, Trust, and Intention to use Digital Payments during the Covid-19 Pandemic, International Journal of Islamic Economics and Finance (IJIEF), 5 (2)  (Sinta 2)
 
64
2022
Yudi Sutarso, Larasati Ayu Sekarsari, Ersa Annisatul Hidayati, Hane Andariksa, Meytita Zafira Putri
Understanding the attributes of digital wallet customers: Segmentation based on perceived risk during the Covid-19 pandemic, Jurnal Ekonomi dan Bisnis, 25 (2), pp. 381-400
 
65
2022
A Ainiyah, Y Sutarso
Intention to purchase the Body Shop among Indonesian consumers: An application of the Theory of Planned Behavior, Jurnal Ekonomi 11 (03), 23-31
 
66
2022
Y Sutarso, E Kristijadi, TPD Kartika
 
Merdeka Student Mobility: Enhancing a Diversity Experience and Transfer System Credit, Proceeding of ASAIHL International Conference 2022, Sukhoatai, Thailand
 
67
2022
IF Ridanti, Y Sutarso
Analisis faktor-faktor pendukung s-commerce engagement intention pada produk fashion di instagram shop, Assets: Jurnal Ekonomi, Manajemen dan Akuntansi, 12 (2), 211-229
 
68
2022
Y Sutarso, DB Setyawan
Internet banking adoption in Indonesia: TAM extention with the moderation role of customer knowledge and trust, Jurnal Manajemen dan Pemasaran Jasa (Sinta2) 15 (2), 289-306
 
69
2022
Khalisha Rizky Bani Rachmad, Yudi Sutarso
Pengaruh keterlibatan pelanggan, sikap pembelian, dan persepsi kemudahan penggunaan aplikasi sociolla terhadap niat beli produk Skincare melalui pemasaran viral sebagai variabel intervening, Jurnal Riset Manajemen, 10 (1), 53-65.
 
70
2023
Taufik Fajar Hidayatullah, Yudi Sutarso
Peran Media Sosial, Ulasan Daring, dan Kepedulian Lingkungan pada Perilaku Pembelian Green Product, At – Tadbir: Jurnal Ilmiah Manajemen, 7 (1), 23 – 40.
 
71
2023
Y Sutarso, DB Setiawan, B Suminar
 
The Role of Independent Value Creation, Value, and Trust on Banking Marketing Performance: Moderating Role of Gender (Jurnal Manajemen Bisnis (Sinta 2), 14 (1), 90-110.
 
72
2023
Sutarso, Y., Laga, S. A., Mukhlis, I. R., Suprianto, G., Pratama, Y. H. C., Natasya, A. R., & Maharani, G. D.
Pemanfaatan aplikasi computer based test untuk mengukur pencapaian siswa dalam pembelajaran sekolah islam. Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS), 6(1), 83–98.
 
 
 
# BOOK.
  1. Writing Book “Marketing in Practices”. (2010), Ghalia Indonesia.
 
# AWARDS.
  1. The 3th Winner on Acer E Learning Competition, (2008).
  2. Distinguished Paper Award in The 2010 International Conference on e-Commerce, e-Administration, e-Society, e-Education, and e-Technology (e-CASE & e-Tech 2010), 25-27 January 2010. Macau, China.
  3. The Best Paper and The Winner Award in Lomba Penulisan Ilmiah and Seminar in Forum Riset Perbankan Syariah II, Bank Indonesia.(2010).
  4. The Best Paper Award in The BAI 2011 International Conference on Business and Information, Bangkok, Thailand, July  4-6,   2011.
  5. Distinguished Research Award in The Summer 2012 International Conference, Korea Distribution Science Association (KODISA), Sajong University, Seoul, South Korea.

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