UHW Perbanas | Universitas Hayam Wuruk Perbanas

Abu Amar Fauzi

Nama : Abu Amar Fauzi, S.S., M.M.

Program Studi : Sarjana Manajemen

Jabatan Akademik : Asisten Ahli

Jabatan Fungsional : -

Pendidikan Tertinggi : S2

Status Ikatan Kerja : Dosen Tetap

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RIWAYAT PENDIDIKAN

No	Perguruan Tinggi	Bidang Ilmu	Gelar Akademik	Tanggal Ijazah	Jenjang
1	Universitas Negeri Malang	Bahasa dan Sastra Inggris	S.S.	2012	S1
2	Sekolah Tinggi Ilmu Ekonomi Perbanas Surabaya	Manajemen Pemasaran	M.M.	2016	S2
3	National Taiwan University of Science and Technology	Manajemen Pemasaran	Studi lanjut		S3

+ PENELITIAN

2019 | Anggota | Peningkatan Kinerja Pemasaran UKM dari Perspektif Pelanggan melalui Pengembangan Website dan Media Sosial | Kemenristekdikti

+ PENGABDIAN MASYARAKAT

Guest Speaker di Journal Writing Seminar | International | 26 November 2020
Talk show Interaktif di MNC Trijaya Radio 104.7 FM, Tema “Make Your Brand in the Top of Consumer’s Mind through Branding” | Wilayah | 26 Juni 2019

+ PUBLIKASI ILMIAH

SOME-Q: A model development and testing for assessing the consumers’ perception of social media quality of small medium-sized enterprises (SMEs) | Volume 20, Nomor 1, 2021 | Journal of Relationship Marketing
Ride-hailing apps’ continuance intention among different consumer groups in Indonesia: The role of personal innovativeness and perceived utilitarian and hedonic value | Volume 33, Nomor 5, 2021 | Asia Pacific Journal of Marketing and Logistics
The digitalization of micro, small, and medium-sized enterprises (MSMEs): An institutional theory perspective | In Press | Journal of Small Business Management
Critical factors on SME Manager’s adoption of online delivery service application | Volume 20, Nomor 3, 2019 | International Journal of Business and Society
Measuring the effects of service quality by using CARTER model towards customer satisfaction, trust and loyalty in Indonesian Islamic banking | Volume 20, Nomor 1, 2019 | Journal of Islamic Marketing

+ Penyampaian Makalah Secara Oral Pada Pertemuan / Seminar Ilmiah

The 3rd International Conference on Management & Entrepreneurship | Cross-cultural differences of personal innovativeness and perceived value on continuance intention in using ride-hailing apps | 25-27 Juli 2019, Phuket, Thailand

+ PRESTASI / PENGAKUAN / PENGHARGAAN

NTUST Scholarship Program | NTUST Full Scholarship Awardee | 2020 | National Taiwan University of Science and Technology

+ Penulisan Buku yang diPublikasikan

E-Marketing bagi UKM: Strategi periklanan, website & media sosial

+ ORGANISASI

Kepala Divisi Penelitian, Ikatan Ahli Ekonomi Islam, Cabang Universitas Hayam Wuruk Perbanas, 2020-2024
Anggota Divisi Publikasi dan Penelitian, Ikatan Sarjana Ekonomi Indonesia, Cabang Surabaya

+ PENGALAMAN LAIN

Pengalaman Reviewer Jurnal Nasional
a. Jurnal Inovasi Hasil Pengabdian Masyarakat
b. Journal of Business and Banking
c. Journal of Economics, Business, & Accountancy Ventura

Pengalaman Reviewer Jurnal Internasional
a. Asia Pacific Journal of Marketing and Logistics
b. Gadjah Mada International Journal of Business
c. International Journal of Business and Society
d. Journal of Islamic Marketing
e. Internet Research
f. Psychology & Marketing
g. Journal of Research in Interactive Marketing
h. Journal of Financial Services Marketing

+ Matakuliah yang diajarkan

1. Pengantar Bisnis
2. Pengantar Manajemen
3. Manajemen Pemasaran Bank
4. Manajemen Pemasaran

+ Sertifikasi

Profil Dosen

Abu Amar Fauzi

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