Enhancing the Role of ORMAWA, Universitas Hayam Wuruk Perbanas Surabaya Holds Socialization and Training on Social Media and Website Management
Along with the times and technology, the role of the mass media is getting bigger in disseminating information. Now the mass media as an arena for branding and introducing individuals and organizations to the public. Various kinds of mass media are now available in our environment, both free and paid. By utilizing mass media organizations can be better known to the wider community.
Based on this background, the Public Relations and Social Media Team of the University of Hayam Wuruk, Perbanas Surabaya, held a Social Media and Website Management Training and Socialization event for Student Organizations in Perbanas Surabaya. This event was held online via Zoom on Monday, March 8, 2021. Participants who took part in this training and socialization were representatives of BEM and ORMAWA at Perbanas Surabaya.
This event was held with the aim of equating perceptions related to ORMAWA's social media accounts in the Perbanas Surabaya environment so that they are in line and uniform with the Hayam Wuruk University Perbanas Surabaya social media accounts. The Chancellor of the University of Hayam Wuruk Perbanas Surabaya, Dr. Yudi Sutarso, S.E., M.M. explained in his speech the importance of managing social media well. “During this pandemic, social media has become the campus' main weapon in branding to get new students. In addition, social media is also useful for campuses to continue to exist in the community," he said.
In this training, there were 2 lecturers from the new study program at the University of Hayam Wuruk Perbanas Surabaya. They are Mr. Pungky Feby A, S.Sn., M.Sn from the DKV study program in charge of delivering material about social media. Secondly, there is Mr. Iqbal Ramadhani M., S.Kom., M.Kom, a lecturer from the Informatics Engineering Study Program who is in charge of delivering material about the website. Furthermore, who served as moderator in this event was from the Public Relations of Hayam Wuruk University Perbanas Surabaya, Mr. Eko.
Mr. Pungky in his material explained the importance of social media, especially Instagram. He emphasized that the Ormawa admin was required to match the name of the Ormawa account with the account of the Public Relations of Hayam Wuruk Perbanas University Surabaya. This aims to make it easier for admins to monitor and also to be easily remembered by the wider community.
Mr. Iqbal in his material said "a tool to measure the progress of all the world's best universities or colleges (World Class University) through the website, while Hayam Wuruk Perbanas University Surabaya is ranked 12395 in the world". For this reason, he appealed to UHW Perbanas to focus on improving the image and introduction of campuses through the website. He added that one way to get people to visit the Perbanas website is to update content. One of them is news updates at UHW Perbanas. For this reason, it is important for ormawa to participate in updating news about activities carried out on the ORMAWA website.
It is hoped that from this activity, each student organization is able to make news releases related to their respective activities. Furthermore, a follow-up to this activity will be held similar activities to monitor whether public relations from student organizations have problems updating news content and the ORMAWA website. (iqb)