In response to the challenges of marketing in the digital era, a seminar themed, “Digital Marketing in the Millennial Era and Its Role in Company Marketing” was held on Wednesday (11/10/2023) by UHW Perbanas in collaboration with HappyFresh. The event featured speakers Dr. Basuki Rachmat, S.E., M.M., a lecturer at UHW Perbanas, and Diki Murdoyo Rahadiarto, S.E., M.M., the Area Manager for Central Java, East Java, and Bali at HappyFresh. The series of activities was initiated by the Experiential Marketing Insight Community (EMIC), an organization of marketing concentration students at UHW Perbanas.

The seminar began with an opening address from the Dean of the Faculty of Economics and Business, Dr. Lutfi, S.E., M.Fin. The main topic was delivered by the first speaker, Dr. Basuki, followed by the second speaker, Mr. Diki. In the interactive Q&A session, participants actively asked questions about applicable digital marketing strategies, potential challenges, and how to integrate innovation into marketing campaigns. HappyFresh was a suitable seminar partner for this topic as it has been a rapidly growing online grocery shopping platform since 2014.